Why Ford Blue is the new Green
Today is Earth Day. While it’s not a Hallmark holiday, or a statutory one, it is important for our planet.
While everyone is talking about different ways to give back to the planet; I’d like to focus on a brand that really has been doing that, in remarkable ways.
This is not a sponsored post, I was not asked to write this and I am not trying to market on their behalf. I am simply calling a spade a spade. Today is Earth day and when I think green, I think of Ford blue.
A few months ago, I had the pleasure of attending the Montreal International Auto show. I was invited by Ford to test drive their electric vehicles. Despite the frigid temperature of -35 degrees that day, I was able to drive the vehicles on a city circuit without using gas.
You’ve seen my review of Ford vehicles, and I have been asked on many occasions why I’ve become such a Ford fan; the answer is simple. In my opinion, their values are not just bolted on, but rather baked in. They understand what being environmentally and socially responsible means. In my books, that is what matters.
Other environmentally friendly materials include soy-based foam in the seats, coconut-based plastics and highly fuel-efficient eco-boost engines. I can attest to this while filling up at the tank. I spent less filling up the 2013 Ford Escape then I did my own mid-sized sedan.
Every 2013 Ford Fusion has the equivalent of 38.9 clear plastic water bottles and 31,250 soy beans. In addition to that, every Fusion uses the denim equivalent of slightly more than two pairs of average-sized American blue jeans helps to nullify unwanted road, wind and powertrain noise, according to their website.
Ford Canada’s Millennium facility imaging program is incorporating a number of sustainable and environmentally friendly construction choices for dealers looking to update their stores.
Some of these include using indigenous plants, trees and flowers that require little watering for their landscaping, they are using low VOC paints and timers that can turn interior and exterior lighting on and off at specific times. Sensor monitors, track movement in order to turn lights down when people are not in a room. Obscure glass, shades and glazed glass systems help to control room temperature. Carpet that is manufactured in a sustainable way and can be recycled at the end of its lifespan and tiles that contain 30-50 % recycled content according to Canadian Auto World.
In this day and age, most of us rely on vehicles to get us around, though it’s more important now than ever before to think about our planet when purchasing or leasing a new vehicle.
