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Honoured to be the official #ChevyAmbassador2015 @chevroletcanada

I am SO excited to share some wonderfully amazing news with you all. I’m proud to announce that I have been selected as the official 2015 Ambassador for Chevrolet Canada. It is a brand that I admire and respect greatly for their commitment not only to great vehicles but supporting diversity in its many forms. 

I would like to thank Blissdom Canada 2014 for their Pitch and Play session in which hundreds of digital influencers from across the country were given the opportunity to pitch a panel of  brands and agencies. It was a truly amazing experience to attend and even more so to be selected as a result of this opportunity. Thank you.

We love watching international sporting events as a family, whether it’s the World Cup or the Olympics. This year we were impressed to see some amazing Chevrolet advertisements. A moment that stands out in my mind is the early morning hours of February 21st this year when Canada played the US in the men’s hockey semifinals at the 2014 Winter Olympics. My family and I were up at the crack of dawn, all set for this incredible hockey game. We were camped out in front of the fireplace in our pyjamas, a carafe of piping hot coffee and a pile of pancakes with warm maple syrup sat in front of us as we cheered on our men and watched them victoriously win the hockey game. Our nation came together cheering, chanting and unified under the banner of our nation’s sport. What stood out for me on this epic morning as I watched the game, cuddling with my family were the incredible Chevrolet ads. They simply gave me goosebumps. Here’s what I mean: 

Later this year, my family and I were glued to the television for the FIFA World Cup in Brazil; another incredible international platform for diversity, multi-culturalism and sport. As we sat there watching my husband’s first love (soccer) once again, we admired the diversity of the Chevrolet ads. 

 

I respect brands that truly get and embody diversity in its many forms. Our nation is  a beautiful mosaic of cultures, people and experiences and one such brand that embodies that mosaic is Chevrolet. I am honoured and proud to represent them as the official 2015 Ambassador for Chevrolet Canada. Follow along as I share my experience on Twitter, Facebook, Instagram, Pinterest and Google Plus.

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47 Comments

  1. Congratulations! I bet that will be a fun ambassadorship to have – getting to play with new cars and learn about what is coming out is always fun.

  2. Congratulations! That is truly great news and exciting for you and your family. I am looking forward to reading more about Chevy here on your blog.

  3. These are beautiful commercials. I love it when a brand gets that the world is different than it used to be in the 50s and 60s and Canadians are many things. I love it when brands and marketing get that we need to reflect the changes that we see happening in the world and in our backyards. Congratulations Chevy for getting it and congratulations on being chosen as their ambassador. Can;t wait to see what you come up with together!

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